“I hired Lorry Rifkin to provide my struggling business solid financial advice and to build and implement systems so my team could operate more efficiently. He brought a passion and drive to the CFO position that I appreciated. Specifically, Lorry was consistent and willing to bluntly tell me what I needed to hear when I needed to hear it, regardless of whether it was what I wanted to hear. In the time Lorry was a part of my company, he assisted in stabilizing our accounting team, put conservative practices in place to manage receivable collection and bad debt from our clients, and assisted in stabilizing a mid size construction sub contracting company immediately following the 2008 recession. While I ultimately chose to close the business, I credit much of Lorry’s efficiencies in extending the life of the company, and more importantly, credit him for providing me good information on which to base many of my decisions.” – Brad Van Dam, President D&B Industrial Floors